Technology

Technology

IMS Connect has a solid technology platform that ensures that advertisers maximize their return on investment, while allowing the media partners to obtain the greatest possible profit for their inventories. Across all screen types - PCs, notebooks, tablets, phones, etc. - IMS Connect manages more than 1.5 million transactions per month.
Technology
OUR OFFICE
Programmatic + RTB + DATA
Programmatic buying is the application of artificial intelligence and big data to a source of advertising inventory in real time, in order to show a specific ad to an anonymous consumer within a context and a device. Programmatic Marketing uses real-time systems, rules and algorithms to automate the delivery of ads aimed at specific data and relevant experiences for consumers as they interact with many touch points of a brand.

RTB
Our RTB - Real Time Bidding - ecosystem is a space where demand (clients, agencies, external buyers) and supply (media, ad networks) can connect instantly for each impression and thus considerably increase the number of potential buyers competing for each impression. For multimedia and large advertiser planners, our system allows automated purchasing and media economy. RTB allows advertisers to manage and optimize access to many different inventories, buying the inventory approaching the site the most or user they are looking for with the highest bid.

DATA
Building audiences and accurate segmentation has turned into a necessity and become of substantial importance for advertisers and agencies as well as publishers and marketers. By using our DMP we generate the most valuable and sought after segments in the market, and we approach the right audience for agencies and advertisers in order to generate more brand interaction and more effective results. Efficient audience utilization and definition provide essential tools at the time of conceiving, developing and implementing successful campaigns, and also for increasing site revenues. Estimating the exact target enables reaching high value users with relevant content, maximizing ROI for clients.

Our DMP consists of three important factors:
• Profile construction through 1st, 2nd and 3rd party information.
• Audience administration and monetization.
• Reporting differentiated by and specific for each customer and segment.

OUR OFFICE
PLATFORMS
We work with the market leading platforms:


Right Media
The Right Media platform is essentially an Exchange. This refers to a system of exchange of inventory and campaigns in which different companies can share their ads, as well as the advertising space in which they are displayed. But it is also a tool aimed primarily at developing campaigns seeking results – performance campaigns. For this reason it uses a predictive optimization technology, enabling an understanding of sources with good performance and focusing the ads on those that generate most benefits.

AppNexus
AppNexus technology can also be classified as predictive optimization, but with a different approach: beyond providing results, it also presents a concern and special interest in protecting the quality of ads and the sites that serve them. Moreover, in addition to allow connection with different Exchange members, it also enables a smooth interchange with other Exchanges, which expands the supply and availability of various inventory sources.

LiveRail
Live Rail is the leading publisher monetization platform for video. With over 5bn monthly impressions delivered via our platform each month, LiveRail sets the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell their video inventory smarter and safer, across all devices. Our technology is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.

TubeMogul
The leading software for digital branding advertising. The world’s largest brands and agencies unify their video advertising on TubeMogul’s programmatic platform. Using a single integrated solution, TubeMogul clients gain control over their investment in video, simplify workflow and verify the success of their campaigns. The leading software company for digital advertising branding. The world's largest brands and agencies unify Their TubeMogul's video advertising on programmatic platform. By using a single, integrated solution, TubeMogul’s clients gain control over their video spend, simplify their workflow and verify the success of their campaigns.

MediaMath
Serves the needs of sales agents seeking a multi-channel platform in a unique way, activating own and third-party data, automating implementation and optimizing interactions with consumers through all approachable media.

Bidmanager
Now there’s a smarter way to use real-time bidding to buy display Our demand.side.platform (DSP), DoubleClick Bid Manager offers new ways to reinvent purchase display for advertisers, agencies and trading desks. Access billions of impressions, and rely on powerful audience and contextual data to target the right customers in the right moments. Now there’s a smarter way to use real-time bidding to buy display. Our demand-side-platform (DSP), DoubleClick Bid Manager offers new ways for advertisers, agencies, and trading desks to reinvent display buying. Access billions of impressions, and rely on powerful audience and contextual data to target the right customers in the right moments.

Convertmedia
ConvertMedia is a company built on mathematical ingenuity and breakthrough algorithms. By applying spatial analysis and our revolutionary Precognitive Ad Targeting (PAT) technology, advertisers can leverage the programmatic buying ecosystem for performance-based advertising, completely transforming how impressions are valued and purchased.
Simply put, ConvertMedia predicts the likelihood of a user becoming a customer, calculates the value of that user, and buys ads in the right place for the right price. ConvertMedia dramatically increases the available inventory pool for advertisers, shifting the supply and demand balance and bending the cost curve in favor of our clients. The team behind ConvertMedia is among the most knowledgeable in the industry, combining technical brainpower with deep business-building experience and financial acumen.

OUR TEAM
DATA MANAGEMENT
Building audiences and accurate segmentation has turned into a necessity and become of substantial importance for advertisers and agencies as well as publishers and marketers

By using our DMP we generate the most valuable and sought after segments in the market, and we approach the right audience for agencies and advertisers in order to generate more brand interaction and more effective results.

Efficient audience utilization and definition provide essential tools at the time of conceiving, developing and implementing successful campaigns, and also for increasing site revenues. Estimating the exact target enables reaching high value users with relevant content, maximizing ROI for clients.

OUR PARTNERS
SELF-SERVICE PLATFORM
Our self-service platform for advertisers facilitates the creation and implementation of advertising campaigns for brands, advertisers and agencies around the world, saving time in the account set-up process.

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Our media self-service platform allows each of our members to easily monitor results and follow business volumes obtained through IMS Connect in great detail.

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